This partnership will broaden the marketing exposure for multifamily rental companies that choose to market their rental listings on Zillow and provide new tools and services to help them manage their listings and find their new residents more quickly, according to Zillow.
As part of the agreement, MyNewPlace, RealPage's rental website, will join the Zillow Rental Network, comprising Zillow.com, Yahoo! and HotPads.
Under the agreement, multifamily rental companies that market their listings on Zillow will have the option to have their listings appear on MyNewPlace. Zillow will also begin offering RealPage's near real-time pricing and availability information to multifamily companies that also use RealPage products and services.
Additionally, all multifamily companies will soon be able to take advantage of the RealPage Live Agent Service, which leverages the RealPage Contact Center solution, to help manage incoming contacts.