Troy, Mich.-based United Wholesale Mortgage (UWM) has launched a free Web portal that enables brokers they work with to produce customized flyers, with options geared toward also marketing to borrowers and Realtors.
According to UWM, the system offers a user-friendly interface by which to tailor marketing pieces, thus promoting the growth of the brokers' businesses and personal brands. Users can log into the portal and quickly generate a free PDF for email purposes of self-printing whereby contact information, company name, logos, photos and more can be configured to create a professionally designed marketing piece. Functionality at the site allows brokers and agents to personalize flyers, change content and instantly download them into formatted PDFs. UWM makes available options to order full-color printed copies that can be used to hand out to borrowers or Realtors, as mailer campaigns or in any way the like.Â
‘The initial response of this free service has been well received by originators, and we expect the portal to become a widely used marketing tool over the next few months,’ says Mat Ishbia, president of UWM. ‘We strive to continually make our originators more successful; the development of this free service helps them to accomplish that.’