Sollen Technologies and LoanFront have integrated Sollen's product and pricing engine and LoanFront's new Consumer Direct Origination tool, a ‘virtual loan officer’ that provides online mortgage consumers with custom quotes that include all closing costs and origination charges.
‘Our integration with Sollen's robust product and pricing engine allows Sollen clients to add LoanFront to their existing site and enable real-time delivery of products and pricing directly to the consumer,’ says Mike Sweeney, CEO of LoanFront. "Let your site spend as much time as needed with consumers on the front end of the process and point your valuable resources to the places where they can close business or generate new referral sources."
The combination of Sollen and LoanFront empowers consumers to determine their eligibility, cost and tradeoffs among products, the companies say.
SOURCES: Sollen Technologies, LoanFront