Detroit-based Quicken Loans Inc. has teamed with Michigan International Speedway (MIS) in Brooklyn, Mich., to sponsor the Quicken Loans 400 NASCAR Sprint Cup Series race at MIS on June 17.
‘We saw the Quicken Loans 400 as another way to further our support of NASCAR's Sprint Cup Series and to showcase our culture and focus on the client experience to the millions of NASCAR fans around the country,’ says Jay Farner, president and chief marketing officer for Quicken Loans. ‘This year marks Quicken Loans' first season as a primary sponsor of driver Ryan Newman and Stewart-Haas Racing. This partnership with MIS will take our participation in the sport to a new level, allowing us to further connect with these amazing race fans.’
Along with its sponsorship of the Quicken Loans 400, the company is also the primary sponsor of Newman's No. 39 Chevrolet for nine Sprint Cup races and an associate sponsor for the remainder of the season. Quicken Loans also is an associate sponsor of three-time and reigning Sprint Cup champion Tony Stewart.
The Quicken Loans 400 will be the first race at MIS since a full repave in the fall. Based on the speeds reached by a small group of drivers during tire tests conducted by Goodyear in April, Quicken Loans expects that MIS will earn the title as the fastest track on the Sprint Cup circuit during the Quicken Loans 400.
‘At Quicken Loans, we take a lot of pride in the speed at which we get our mortgage clients to the closing table,’ Farner adds. ‘So, it seemed only fitting that we would partner with the fastest track in stock car racing.’