According to the companies, the integration combines PriceMyLoan's automated underwriting and loan pricing engine with Leads360's lead management software. As a result of these combined capabilities, lenders will be able to receive and distribute leads in real time, with the ability to instantly checking leads for loan eligibility and pricing that will enable the generation of an instant and targeted sales offer, the companies add.
‘Lead management is more complex than most lenders realize,’ says Gigi Campbell, national sales director for PriceMyLoan. ‘Given the increasing role of the Internet in mortgage lending, lenders need to provide consumers with a sales experience that is dynamic and meets their heightened expectations.’
SOURCES: PriceMyLoan, Leads360