RealtyTrac has hired veteran marketing and communications executive Darcy Patch as vice president of marketing and operations of the RealtyTrac Network.
In this role, Patch will oversee the daily operations of the network while further enhancing network services for current members, says the company. She will also work to establish a strategic marketing plan to target prospective brokerages for network membership.
Patch has more than 20 years of marketing and industry experience, with expertise in the real estate, financial services and mortgage industries.
She most recently served as director of marketing strategy at ServiceLink, where she implemented strategic product, marketing and communications programs for the company and its divisions.
Prior to her work there, she was senior vice president of marketing at the former Lender Processing Services (LPS) for the real estate and mortgage information services divisions. Patch held multiple executive marketing positions at LPS and its predecessor companies during her 11-year tenure with the organization. She also previously worked as vice president of sales and marketing at Cigna Flood Services, a national provider of flood hazard compliance and lender-placed insurance services.