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  Secondary Marketing Executive

Secondary Marketing Executive is edited to provided industry leaders the crucial information they need to make informed decisions and choices about running their production and back office operations.

    SME's readership’s areas of responsibility

Selling Loans
61.7%
Pipeline Management
60.7%
Establishing Correspondent Relationships
59.2%
Risk Management
57.7%
Underwriting
50.5%
Supervising Loan Production
40.8%

  Readership Study

According to our readers, Secondary Marketing Executive plays a crucial role in communicating information about products and services for their businesses. Our readers rely on Secondary Marketing Executive to develop, influence and support purchase decisions. Advertising frequently – and capitalizing on the synergistic effect of print, e-marketing and trade shows – generates more awareness, interest and impact, which leads to profits from your marketing investment.

    Readers act on information seen in Secondary Marketing Executive

Discussed an ad/article with a colleague:
83%
Referred an ad/article to a colleague:
75%
Contacted an advertiser:
44%
Recommended the purchase of a product or service:
25%
Purchased a product or service:
8%

    SME is readers' first choice for industry information

Which magazine do you rely on most for secondary market information?

Secondary Marketing Executive
86.7%
Mortgage Banking
6.7%
National Mortgage News
3.7%


Which magazine is most often saved as a reference tool?

Secondary Marketing Executive
61.7%
Mortgage Banking
14.8%
National Mortgage News
10.9%


Which magazine would you choose if you could receive only one?

Secondary Marketing Executive
42.3%
Mortgage Banking
14.6%
National Mortgage News
29.2%

  Job Title

    Reader Involvement in Secondary Marketing Functions

I negotiate loan purchase agreements
67%
I make final decisions
57%
I contribute to the final decision
50%
I negotiate servicing agreements
30%


  Readers by Type of Firm


2009 Readership Study PDF

Click to download SME's Readership Study using Acrobat Reader. (Requires Adobe Acrobat Reader)


FOR ADVERTISING DETAILS, CONTACT:

Vanessa Williams, Account Executive
E-mail: williams@sme-online.com
(800) 325-6745, ext. 233 FAX: (203) 262-4680

OR WRITE TO: P.O. Box 2180, Waterbury, CT 06722
SHIPPING ADDRESS: 100 Willenbrock Road, Oxford, CT 06478
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