Residential Mortgage
|
Print Marketing Display Advertising SME is a “must read” for all mortgage company executives who are involved with the multibillion-dollar secondary market. Through pass-along readership, SME reaches more than 60,000 of these mortgage company professionals monthly. With a display advertising campaign, companies seeking to reach this key group of mortgage professionals will build brand recognition and awareness for their programs, products and services. See rate card for details. Supplements SME’s readers continue to use our special supplements as a tutorial in their mortgage production operations. With our special supplements, SME addresses key concerns and issues in the industry. Mortgage banking experts provide insight and observations through exclusive articles. Resource Directory SME’s Resource Directory allows advertisers an opportunity to reach readers in a quick reference format. The Directory is further enhanced by an online listing with links to the advertiser’s Web site. The Directory is available in 12-month and 24-month packages. See rate card for details. Online Advertising Banner Advertising MortgageOrb.com combines the content of three leading mortgage banking publications – Secondary Marketing Executive, Commercial Mortgage Insight and Servicing Management – to create a unique online source offering the most comprehensive news, opinions, resources and data related to the industry. Promotional marketing for MortgageOrb.com is featured monthly in the print publications, directing industry professionals to the information and resources found at this site.
Bonus: Banner advertisers also receive inclusion in MortgageOrb.com's Latest News Headlines on a rotating basis. Over 15,000 mortgage professionals have opted in to receive this twice-weekly e-mail. E-Feature SME’s E-Feature delivers beneficial industry information to the desktops of SME’s audience of mortgage professionals. E-Focus The E-Focus provides industry marketers with the opportunity to be the sole sponsor of an
E-Marketing program, which is e-mailed to SME’s subscriber base. The content is created by the marketer in partnership with SME’s editor. Live Web Events Multi-Sponsored Webinars SME’s webinars allow mortgage marketers co-sponsorship opportunities targeting specific segments of our readership (e.g., production managers, secondary market managers, operations managers). The featured topics are timely, “hot-button” issues within the industry. Co-sponsors receive substantial marketing exposure in all print magazine, Web-based, direct-mail and e-mail marketing pieces promoting the webinar. Sponsors will receive a list of all registered attendees with contact information for follow-up and prospecting. Solutions Spotlight The Solutions Spotlight is a live, interactive Web cast that examines a key issue affecting today’s residential bankers and their origination operations. The audience attends the live Web cast to gain insight, advice and a solution to the issue at hand. The banker also looks forward to the opportunity to engage the panelists by fielding questions via a chat format. We strongly recommend that, in addition to the sponsor’s own expert, the panel include a customer of the sponsor and a respected industry leader. The Solutions Spotlight format presents a single tool that will bring genuine time efficiencies and cost-effectiveness to their daily operations. Because of this, only qualified leads will show up for this “pitch.” The value of these prequalified leads is immeasurable. Co-Branding with SME Bonus Distribution Sponsorships Issue distribution, booth distribution, show bag distribution and hotel room drop sponsorship opportunities are available at key industry conferences. With these sponsorships, conference attendees receive a complimentary copy of SME with their morning paper, in their show bag or at SME’s exhibit booth. The issue will feature “Compliments of…” prominently on the cover. Belly bands, blow ins, inserts Create impact for your company's products and services with SME’s impact marketing. Feature Story E-Print We have been told time and time again that our editorial content is timely and “right on.” With our Co-Branding E-Print (or Reprint), mortgage marketers can design a direct-mail initiative that will position them within the body of an SME feature story. Your prospect will perceive the gesture as information-sharing on your part – placing the marketer in a favorable position with your target audience. |
|
FOR ADVERTISING DETAILS, CONTACT: Vanessa Williams, Account Executive
|
 |
 |
|
Copyright © 2000-2010 Zackin Publications Inc. All rights reserved. | Privacy Policy |
 |