Optimal Blue, which offers a “digital marketplace” of loan data and analytics, as well as loan pricing and mortgage hedging software solutions, is now integrated with Total Expert Inc., a developer of marketing software for the mortgage and real estate industries.
The integration means users of Total Expert’s marketing/customer relationship management (CRM) platform will be able to seamlessly access Optimal Blue’s digital marketplace, which offers an advanced analytics engine containing the industry’s largest library of loan programs and real-time loan pricing data, without having to leave the Total Expert software interface.
Optimal Blue says this integration will help enterprise lenders increase efficiency and save time by eliminating the need to navigate between multiple systems. In addition, users can further enhance marketing campaigns – including single property websites, pricing flyers, email campaigns and more – with dynamic, real-time product eligibility and pricing data down to the loan officer level.
Loan officers will also have access to their specific pricing across the country and be able to run various unique scenarios.
Optimal Blue says its new API also empowers lenders to deliver dynamic marketing content that is easily created, deployed and tracked within Total Expert’s central system of record.