New Version Of LoyaltyExpress’ CustomerManager Platform Enhances CRM Solutions

Posted by Patrick Barnard on July 06, 2015 No Comments
Categories : Residential Mortgage

LoyaltyExpress, a provider of marketing automation and cloud-based customer relationship management (CRM) solutions for mortgage companies and banks, has released its CustomerManager 6.0 solution, an enhanced version of its original CRM platform.

This new release expands on the company's current integration with Ellie Mae's Encompass mortgage management solution and improves compliance controls for loan officer-generated content.

Further, marketing campaigns can now be automated to distribute timely trigger-based emails. This intelligent marketing substantially improves capture rates and results in more successfully closed loans for CustomerManager users.

‘Our enhanced integration with Encompass enables lenders to simplify the marketing process throughout different stages of the loan process, so they can efficiently grow their business,’ says Jeff Doyle, CEO of LoyaltyExpress. ‘CustomerManager automates the intelligent delivery of communications to the right audiences, with the right content, at the right time,’ Doyle says.

To see more features within CustomerManager 6.0, click here.

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