Loanbright, an Evergreen, Colo.-based provider of Internet-based lead generation and online marketing services to mortgage brokers and loan officers, and Ellie Mae, a Dublin, Calif.-based provider of software and services for the mortgage industry, have entered into a marketing and technology partnership.
According to the companies, the partnership was designed to give users of Encompass software a simple, affordable and easy way to purchase locally targeted sales leads from prospective borrowers looking to purchase a home.
Leads from Loanbright are purchased by Encompass subscribers on a per-lead basis through the Encompass Lead Center, and then delivered directly into Encompass where the leads can be accessed and managed.