Raleigh, N.C.-based State Employees' Credit Union (SECU) and its member-owners are partnering with the Center for Responsible Lending (CRL), the NC Commissioner of Banks (NCCOB) and Capital Broadcasting Corp. (CBC) to launch a media effort to reach homeowners who are at risk of foreclosure.
The ‘Fight NC Foreclosure’ campaign is designed to educate the public about the foreclosure crisis. The campaign will include repeated public service announcements (PSAs) on prime-time television through WRAZ/Fox 50, combined with a visible presence on the WRAL.com Web site. The campaign is set to launch with a press conference on Sept. 15 and run through December.
The PSAs will highlight the State Home Foreclosure Prevention Project.
"Based on our most recent data, we estimate that one out of every 12 mortgage holders in North Carolina will face foreclosure between now and 2013, unless drastic steps are taken to reverse the trend," says Susan Lupton, senior policy associate with CRL. "The "Fight NC Foreclosure' outreach campaign will hopefully make a tremendous difference in educating those who so desperately need the help to stay in their homes.Â Â We are extremely pleased to have State Employees' Credit Union as a partner on this campaign."
SOURCE: State Employees' Credit Union