Fiserv Inc. has added features to drive multichannel marketing campaigns through customer segmentation and targeting. Available through Aperio, Fiserv's customer interaction and business process management solution, financial institutions can now quickly predict customer behavior and modify offerings accordingly, improving customer cross-selling opportunities while also increasing revenue and customer retention, the company says.
‘Aperio's use of sophisticated predictive analytics and intelligent prompts allows financial institutions to deepen relationships with their customers and increase efficiency," said Carol Cowan, vice president, global marketing and product management, Fiserv CBS Worldwide. "By offering relevant products at the right time, banks can create a unique customer experience allowing them to win, retain and delight their most profitable customers. This offering allows our clients to increase relationship value and drive profitability while creating efficiency through integration and business process management."
Fiserv Aperio now features Campaign Management, which enables marketers to design, develop, deploy, monitor and measure their marketing campaigns across all channels. Fiserv Aperio treats each customer as an individual "campaign" and applies focused marketing and process automation to their individual needs.
The company's Interaction Optimizer solution has been enhanced with an additional layer of analytics that provides real-time modeling and scoring tools. These analytics provide financial institutions with the historical data to create a complete view of their customers and can be used to analyze customer behavior and characteristics, according to Fiserv. The company partnered with Portrait Software in the development of these value-added enhancements to its Aperio solution.