First American CoreLogic Introduces ListSource

Posted by Orb Staff on November 20, 2007 No Comments
Categories : Residential Mortgage

First American CoreLogic, a member of The First American Corporation family of companies, has released ListSource, a Web-based solution for creating and managing marketing lists.

According to First American CoreLogic, ListSource represents the company's next generation of online property and ownership list tools, enabling consumer marketers, property and casualty insurers and mortgage and real estate professionals to better target prospects more closely matched with the products or services they offer.

ListSource enables on-demand campaign list building, using unique property-based data filters such as geography, property details and property valuation, as well as key lifestyle and behavioral filters such as estimated income, age and ethnicity. The company notes that ListSource search technology automatically updates and eliminates duplicate records in real time, as users are building their search criteria, to ensure that leads are always fresh.

The product also features pre-structured searches such as new homeowner, non-owner occupied and adjustable-rate mortgages to help marketers reach the right prospects at the right time.

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