Ellie Mae Completes Acquisition Of MortgageCEO

Posted by Patrick Barnard on January 16, 2014 No Comments
Categories : Residential Mortgage

Ellie Mae, an automated solutions provider, has completed its acquisition of substantially all the assets of ARG Interactive LLC (dba MortgageCEO), a provider of customer relationship management (CRM) and marketing automation solutions.

MortgageCEO's software-as-a-service offering provides mortgage originators an ‘all-in-one’ CRM and marketing platform with lead management, sales automation, email marketing, builder and Realtor referral marketing, and mobile capabilities, according to Ellie Mae.

MortgageCEO is currently integrated into Ellie Mae's Encompass through Ellie Mae's Software Development Kit. Ellie Mae says it intends to strengthen the integration between MortgageCEO and Encompass this year.

Jaret Christopher, founder and CEO of MortgageCEO, says, "Strengthening MortgageCEO's integration with Encompass will help lenders improve compliance and customer service, reduce sales and marketing costs, and take their origination efforts to the next level with just one system."

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