CMBA Launches Group Focused On Technology And Marketing

Posted by Patrick Barnard on June 08, 2015 No Comments
Categories : Residential Mortgage

The Sacramento, Calif.-based California Mortgage Bankers Association (CMBA) has announced the launch of its Mortgage Technology & Marketing Committee, the group's latest effort to provide top-notch information and analysis to the ever-changing mortgage market.

The committee, which will led by David Zitting, the president and CEO of Primary Residential Mortgage Inc., and John Seroka, principal with Seroka Brand Development & Strategic Communications, aims to support the development and dissemination of new technologies, marketing strategies and other industry-related improvements.

‘The industry is changing at a phenomenal rate, and no single company can keep up,’ says Zitting. ‘This new group will provide a much-needed service to mortgage bankers and the entire real estate finance industry.’

The CMBA plans to host a live webinar on ‘Big Data,’ which will provide a comprehensive breakdown of the topic and outline the specific ways mortgage professionals can use big data to give them a competitive advantage and enhance their marketing, branding, appraisal and servicing applications. The webinar will be open to all industry professionals.

‘We're quickly approaching a time when common 'old-school' approaches to customer acquisition will be greatly enhanced by much larger sets of predictive data,’ says Seroka. ‘How firms acquire and use data is critical to success, and this webinar will provide market players with information they need to survive and thrive in 2015 and beyond.’

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