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According to our readers, Servicing Management plays a crucial role in communicating information about products and
services for their businesses. Our readers rely on Servicing Management to develop,
influence and support purchase decisions.
Servicing Management readers
...are experienced professionals
9 out of 10 readers have been employed in the mortgage industry
for more than 10 years.
...Read it more
Pass-along readership is 3.4 readers per copy. This means the total readership
is over 51,000.
...Read it often
94% of readers read at least 3 out of every 4 SM issues.
...Save issues for future reference
75% of readers save their copies for future reference.
Readership Study
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Actions our readers took based on ads seen in Servicing Management:
Discussed an ad/article with
someone else in the company: | 72% |
Referred an ad/article to someone else in the company: | 78% |
Contacted an advertiser: | 26% |
Recommended the purchase of a product or service: | 23% |
|
SM is readers' first choice for industry information
Which publication do you rely on most for
servicing information? |
Servicing Management | 84% |
Mortgage Servicing News | 12% |
National Mortgage News | 2% |
Mortgage Banking | 1% |
Other | 1% |
Which publication is the most objective in its
editorial content?
|
Servicing Management | 74% |
Mortgage Banking | 13% |
National Mortgage News | 7% |
Mortgage Servicing News | 5% |
Other | 1% |
Which publication is the best resource for finding
new services and/or vendors?
|
Servicing Management | 82% |
Mortgage Banking | 5% |
Mortgage Servicing News | 5% |
National Mortgage News | 2% |
Other | 6% |
Which publication has the best exclusive
coverage of the mortgage servicing industry?
|
Servicing Management | 73% |
Mortgage Servicing News | 14% |
Mortgage Banking | 8% |
National Mortgage News | 5% |
Other | 0% |
|
Readers by Type of Firm |
 |
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SM readers are personally involved with the following functions
when it comes to performing,
purchasing or outsourcing:
Default Management | 51% |
Foreclosure/Bankruptcy/Eviction | 50% |
Vendor Selection | 47% |
Loss Mitigation/Borrower Contact | 46% |
Taxes/Escrow | 46% |
Flood/Hazard Compliance/Lender-Placed Insurance | 42% |
Payment Processing/EBPP/Remittance | 38% |
Systems and Software | 38% |
Valuations: BPOs, Appraisals, AVMs | 37% |
Due Diligence | 34% |
REO Management/Disposition | 34% |
Title: Assignment/Release/Re-conveyance | 32% |
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2012 Readership Study PDF
Click to download SM's Readership Study using Acrobat Reader. (Requires Adobe Acrobat Reader) |
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FOR ADVERTISING DETAILS, CONTACT:
Vanessa Williams, Account Executive
E-mail: williams@sm-online.com
(800) 325-6745, ext. 233
FAX: (203) 262-4680
OR WRITE TO: P.O. Box 2180, Waterbury, CT 06722
SHIPPING ADDRESS: 100 Willenbrock Road, Oxford, CT 06478
